Big news recently on the 'ethical tech' front: new (to me) that Proton - which you may know for their Swiss-based encrypted email/drive/cal/etc service - is in fact using renewable energy. This is key, I knew they were leading-edge on privacy but I thought sustainability was not their strong suit.
For the security-minded looking for mainstream options, nothing beats Proton. Now it turns out they are doing more than I thought on sustainable energy, especially important since they have AI as well, called Lumo. We are becoming all too aware of AI’s environmental cost. Add Lumo to the very short list of AI that take proper care of both your data privacy and the environment.
I use Proton and Infomaniak’s kSuite. Both are Swiss and protected by much better privacy regulations than US tech. Their suites are good at slightly different things. For example, kSuite is not as encrypted across the board but has Euria, the most eco-friendly AI, twice the Drive storage of Proton, and a WeTransfer-type app built in, which is awesome for delivering photos to clients. Infomaniak uses all renewables and even repurposes waste heat from their Geneva data centers, which minimizes water usage. And they are much cheaper than Proton. But I will say the UI structure of kSuite sometimes can be frustrating, Proton is an easier entry point to more-private email etc for the average person.
To me, ethical tech means data privacy and eco-friendliness should be the non-negotiables for your personal apps and platforms.
Pro tip: Google is not your friend on either count. But now you have two good Swiss options, beyond the clutches of typical US data harvesting and other intrusions.